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Online Bidding Algorithms for Return-on-Spend Constrained Advertisers

Series: Bangalore Theory Seminars

Speaker: Swati Padmanabhan MIT

Date/Time: Jul 17 11:00:00

Location: CSA Seminar Hall (Room No. 254, First Floor)

Abstract:
Online advertising has recently grown into a highly competitive and complex multi-billion-dollar industry, with advertisers bidding for ad slots at large scales and high frequencies. This has resulted in a growing need for efficient